CRM Estratégico con insumos multivariantes. Claves para fidelizar clientes en las empresas de la provincia de Chimborazo
Palabras clave:
Lealtad; CRM; Fidelización; Digitalización; Sociocultura.Sinopsis
El libro examina como las empresas de la región pueden incrementar la lealtad del cliente a través de la aplicación estratégica del CRM, muestra como un instrumento de relación que facilita una mejor comprensión del consumidor la anticipación de sus requerimientos y la personalización de la experiencia, mediante un método multivariante se determinan elementos fundamentales que impactan en la fidelidad, tales como el trato a medida, la comunicación continua la automatización inteligente y el entendimiento del perfil sociocultural del cliente, es estudio enfatiza que la lealtad no se consigue únicamente con promociones por lo contrario forjando lazos emocionales de larga duración. Se enfrentan retos como la resistencia al cambio, la carencia de formación tecnológica y la exigencia de ajustar las estrategias al entorno local a pesar de estos obstáculos, la investigación evidencia la determinación y organización, las empresas pueden alcanzar un cambio relevante. El documento proporciona comparativas con otras provincias y ejemplos concretos de triunfo y concluye que la combinación de tecnología, empatía en el comercio y respeto por la cultura local es esencial para establecer vínculos perdurables con los consumidores, constituye una guía práctica y reflexiva para las empresas que aspiran a expandirse de manera sostenible centrado su atención en el cliente y ajustándose a las nuevas demandas del ambiente sin sacrificar su esencia.
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Publicado
March 23, 2026
Colección
Derechos de autor 2026 Gabriela Natali Fonseca Romero, Freddy Marco Armijos Arcos, Bladimir Enrique Urgilés Rodríguez, Fernando Ricardo Márquez Sañay
Detalles sobre el formato de publicación disponible: PDF
PDF
ISBN-13 (15)
978-9942-594-30-3
Fecha de publicación (01)
2026-03-23
