Research in Management. Perspectives and multidisciplinary studies. Volume I
Keywords:
Business organization, marketing, public management, administration, human relations, communication.Synopsis
This book brings together elements on different areas of the administrative sciences, the topics address theoretical and field research that allow the reader to approach the different realities of Latin America. It presents labor issues and their relationship with happiness, marketing, corporate social responsibility, cases of entrepreneurship, public management and organizational climate. In addition, leadership dynamics and their impact on the development of organizations are explored, as well as innovations in human resource management that seek to foster more inclusive and equitable work environments. Each chapter offers practical insights with illustrative case studies in Latin American contexts, interviews with experts, and tips for improving management science skills. In short, this book is not only an academic tool, but also a practical guide for professionals and students who wish to understand and apply management concepts in a dynamic and constantly evolving environment.
Chapters
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La felicidad en el trabajo y sus elementos
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Importance of Marketing Audit in Oil Companies in Tabasco, Mexico
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Characteristics of Environmental, Social, Governance companies in Latin-American
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Entrepreneurship in Peru, a systematic analysis: reality and success stories
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Informality in public transportation in the city of Popayán, Colombia
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Factors influencing the growth of small and medium-sized enterprises from the perspective of entrepreneurs in southern Mexico
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Challenges of formal urban passenger transportation service
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Happiness management and healthy organizations. Intervention evidence
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Conflict management and organizational climate of an educational institution in San Juan de Lurigancho
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References
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