Research in Administration. Perspectives and multidisciplinary studies. Volume II
Keywords:
Information Technology, eco-efficiency, marketing, management accounting, organizational innovation, service quality.Synopsis
Volume II of the book “Research in Administration. Perspectives and Multidisciplinary Studies” compiles various aspects of the administrative sciences. The topics covered include theoretical and field research that brings the reader closer to the realities of Latin America. It addresses labor issues and their relationship with happiness, marketing, corporate social responsibility, cases of entrepreneurship, public management and organizational climate. Also discussed are leadership dynamics and their influence on organizational development, as well as innovations in human resource management that promote more inclusive and equitable work environments. Each chapter provides practical insights, including illustrative case studies in Latin American contexts, interviews with experts and recommendations for improving management science skills. In conclusion, this book not only acts as an academic tool, but also serves as a practical guide for professionals and students seeking to understand and apply management concepts in a dynamic and constantly changing environment.
Chapters
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Information Technology Managers and their impact on business innovation
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Exploring the perception of eco-efficiency in university teachers: a case study
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Case: Implementation of the 7ps Marketing strategies in the Health & Fitness fitness center
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Correlational study on the role of managerial accounting in decision making in SMEs in Ancash – Peru
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Importance of the disciplines of the creative area in organizational innovation
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Service quality in Ecuadorian vehicle registration agencies: an approach to a case study
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