Fundamentals and Perspectives of Entrepreneurship

Authors

Gustavo Alejandro Duque Granados
Instituto Superior Tecnológico Universitario ITCA | Ibarra | Ecuador
https://orcid.org/0000-0002-0254-7849
Carmen Verónica Valenzuela Chicaiza
Instituto Superior Tecnológico Universitario ITCA | Ibarra | Ecuador
https://orcid.org/0000-0002-3267-7273
Adrián Fernando Pavón Pabón
Instituto Superior Tecnológico Universitario ITCA | Ibarra | Ecuador
https://orcid.org/0000-0002-3018-2728
Luz Marina Rodríguez Cisneros
Instituto Superior Tecnológico Universitario ITCA | Ibarra | Ecuador
https://orcid.org/0000-0001-7365-9103

Keywords:

Entrepreneurship; philosophy; creativity; innovation; motivation.

Synopsis

The book, aimed at students and anyone interested in entrepreneurship, presents entrepreneurship as a key driver of economic and social development. Structured into four chapters, it offers a comprehensive view of the entrepreneurial process. The first chapter delves into the philosophy of the entrepreneur, emphasizing the importance of initiative and resilience. The second chapter is dedicated to creativity and innovation, fundamental pillars for the development of business ideas. The third chapter examines motivation through various theories as an internal force that drives entrepreneurship, while the fourth chapter focuses on identifying opportunities and building effective business models. With a balanced approach between theory and practice, the book fosters active and collaborative learning, preparing readers to face the challenges of entrepreneurship and create sustainable and impactful businesses.

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Fundamentals and Perspectives of Entrepreneurship

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September 10, 2024

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ISBN-13 (15)

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2024-09-10