Sustainable Business Plan. How to create and structure your idea

The book Sustainable Business Plan. How to create and structure your idea has the main objective of training entrepreneurs, businessmen and academics in the development of business plans that integrate economic, social and environmental sustainability criteria. The proposed methodology combines classic strategic planning tools with innovative approaches such as life cycle analysis, circular economy and social impact measurement. Throughout the book, a development structured around five key stages is presented: company constitution process, how to define the business, market study, technical, financial and economic study. In addition, it includes case studies and practical examples that illustrate the application of these tools in different sectors. In conclusion, the book emphasizes that sustainability is not only an ethical responsibility, but an essential competitive advantage to ensure the viability of companies in a changing global environment.