Effective Management: Diverse Approaches and Challenges of Administration in the 21st Century (Volume I)
Keywords:
Corporate Governance; Emerging Technologies; Digital Marketing; Organizational Management; Sports Branding.Synopsis
This book addresses key strategies for business and organizational management across diverse contexts. It explores corporate governance in ICT, highlighting its role in value creation through frameworks such as COBIT and ISO 27001. It analyzes the integration of emerging technologies (AI, IoT) with quality management systems to optimize processes. In the commercial sphere, it proposes inbound marketing tailored to the gastronomic culture of Piura, while in the public sector, it evaluates organizational climate in sports institutions. It includes a study on the employability skills of Business Administration graduates (Cali) and examines sustainable governance in rural water systems. Finally, it applies branding strategies to strengthen fan loyalty for a professional football club in Palmira. A multidisciplinary work that combines theory and practical cases to drive efficiency, innovation, and engagement across different sectors.
Chapters
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Driving Business Value: Corporate Governance in Information and Communications Technologies
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Integration of quality management systems with emerging information technologies in organizations
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Conceptual bases for cultural entrepreneurship
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Inbound marketing as a strategy for customer acquisition in the gastronomic sector of Piura, Peru
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Organizational climate study in a municipal public institution focused on the promotion of sports and recreation
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Analysis of the employability skills of graduates of the Business Administration Program: a case study conducted in Cali – Colombia
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Governance and sustainability of rural aqueducts facing the challenges of administration in the 21st century
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Branding strategies to strengthen fan loyalty of a professional soccer club in Palmira
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Published
March 25, 2025
Series
Copyright (c) 2025 Melissa Díaz; Andre Ragui Huamantinco Guillen, Jorge Luis Álvarez Leyva, Luis Eduardo Calderón Torres, Cesar Jesús Rojas Maco; Enrique Santos Nauca Torres; Alberto Enrique Samillan Ayala, Roberto Carlos Arteaga Lora, Katherin Lisveth Zeña Sanchez, Yadira Lizbeth Benites Chero, Micksy Kassandra Neciosup Sánchez, Enrique Santos Nauca Torres, Roberto Carlos Arteaga Lora, Omar Wilton Saavedra Salazar, Anibal Montiel Ensuncho, Lenys Esther Vásquez López, Giancarlo Sebastián Castillo Córdova, Freddy William Castillo Palacios, Juan Sebastián Rivas Gómez, Ligia Gómez Racines, Julián Eduardo Castillo Prado, Carolina Daza Escobar, Yazmin Cuenu Micolta, Claudia Andrea Duque Castillo, Elizabeth Meneses Portilla, Diego Erasmo Rodríguez Otalora, María Barbara Farfán Rincón, María Camila Acosta Santos, Brayan Andrés Sánchez Aponte, Cristhian David Vacca Paz, Juan Manuel Ordoñez Silva, Carolina Daza Escobar, Daniela Hernández Valencia, Sally Viviana De León Sánchez
Details about the available publication format: PDF
PDF
ISBN-13 (15)
978-9942-561-06-0
Publication date (01)
2025-03-25
