Gestión empresarial en tiempos de crisis. Estrategias de supervivencia y crecimiento para Pymes y empresas familiares
Palabras clave:
Pymes; empresas familiares; gestión empresarial; liderazgo; resilienciaSinopsis
El libro presenta un análisis sobre la administración de pequeñas y medianas empresas en contextos de inestabilidad económica, destacando los desafíos que enfrentan las Pymes y empresas familiares cuando el entorno se vuelve incierto. A lo largo de sus capítulos, se examinan factores como la dependencia del dueño en la toma de decisiones, la falta de planificación estratégica, la limitada disponibilidad de recursos y los conflictos derivados de la relación entre familia, propiedad y empresa. Asimismo, se abordan aspectos relacionados con el liderazgo, la delegación de responsabilidades y la necesidad de adoptar modelos de gestión más organizados que permitan mejorar la eficiencia y reducir la vulnerabilidad empresarial. El libro también enfatiza la importancia de la planificación flexible, la innovación, la adopción de tecnologías accesibles y el desarrollo de capacidades de adaptación para enfrentar crisis económicas y cambios en el mercado. Finalmente, la obra propone estrategias orientadas a fortalecer la resiliencia organizacional, promover la profesionalización de la gestión y construir empresas más sostenibles y preparadas para futuros escenarios de incertidumbre.
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Publicado
June 15, 2026
Colección
Derechos de autor 2026 Eber Jardiel Pérez Zúñiga, Melva Cumandá Machado Parra, Linda Núñez Guale, Julio Alonso Iglesias, Mariela Viviana Reyes-Tomala
Detalles sobre el formato de publicación disponible: PDF
PDF
ISBN-13 (15)
978-9942-594-67-9
Fecha de publicación (01)
2026-06-15
